Key Highlights
We executed the hybrid event format with Facebook Social for Good, long before it rose to popularity during the pandemic, with a panel of 30 speakers, including influencers and celebrities like Priyanka Chopra, Ayushmann Khurrana and Richa Chadha.
This drove millions of people to come online, pledge #SocialForGood and donate for the cause, garnering more than 12 million views and 4 million engagements on Facebook and Instagram.
